With the multitude of marketing activities to choose from, are you unsure of how to get the most return from your marketing expenditure? Or do you struggle to find the time to oversee and execute the marketing activities you need?
If so, this is where a Marketing Consultant takes the stage. A skilled consultant can select marketing modules that work in concert to achieve the performance outcomes you desire.
Like a chef knows how to select, prepare, and mix the right ingredients, marketing requires a recipe of tailored ingredients and a maestro to prepare, whisk, refine and deliver them to your audience.
That maestro is your Marketing Consultant, one who knows the art of unearthing the story that is at the heart of your business and facilitating its journey across the marketing mediums that connect you with the right people at the right time.
There are many reasons to hire a marketing consultant but here are my top 3:
1. Understanding & Experience:
A good Marketing Consultant will not only be equipped with expertise and advice, but they will also work to understand your business and your customer’s needs.
They will know the sweet spot between listening and probing. Doing what the clients think is good and doing what will work. Of course, you need to be open to seeing and bridging the gap between where you are now and where you want to be in the future. Understanding that getting to where you want to be is a journey that involves bravery and determination.
It is best to hire someone who has networks across all marketing disciplines, this way they can identify your marketing needs, knowing the full scope of what’s available.
Many people specialise in only one part of marketing (i.e., social media, content etc.), however, tackling your marketing in this ad-hoc way can mean inconsistency, a lack of strategic direction and a distorted brand and messaging.
Synergy is key to ensuring the focus is targeted and orchestrated so that all the components work seamlessly to achieve and deliver the desired impact and outcome so that you get the most out of your marketing dollar.
In a short amount of time a marketing consultant will be able to identify actionable steps you can take to start reaping the benefits of a good marketing plan.
Once they have unearthed the ingredients of a winning strategy, they can outline a marketing plan for your team to follow. Alternatively, they can partner with you to deliver the marketing strategy for and with you.
2. Fresh perspectives:
When you spend every day in your business, it can be difficult to take a fresh unbiased look and find clarity on the range of options available to you.
No one knows your business better than you right? But do you know the benefits an outside perspective brings?
When you are too close to your business, it can be hard to see how the public perceives your brand’s image. Entrepreneurs tend to have blinkers that keep them from seeing anything else aside from their original concept and that can hinder growth.
They tend to be attached to doing things the way they have always been done without questioning the why’s.
A consultant will ask questions to break down attachments that aren’t doing the brand any justice. They will help you spot any pain points in your business and can help you identify where improvements can be made.
The outsourced Marketing Consultant is more likely to reflect the general public’s
perception, this gives rich insights into what customers value and how to communicate in a way that connect with their needs and nurtures them through the customer decision journey.
3. You will save money:
Hiring a consultant will pay for itself in the long run, even small tweaks in your business strategy can equate to thousands in extra revenue.
Marketing Consultants are knowledgeable about the right message to deliver so it resonates with customers and drives them to follow through. They will give you assistance to achieve the marketing successes that have eluded you in the past. With their assistance, you’ll be able to generate more leads for sales opportunities.
What initially may seem to come across as a high cost, will deliver huge ongoing value to your business.
As well as educating you about techniques and processes that you can implement long after you have finished using them, they will empower you to step into your full potential and lead the charge in your industry.
A Marketing Consultancy can be done in a full deep dive interview with clients, customers and stakeholders or a structured workshop setting with staff and stakeholders. It can also be done over a cup of coffee or lunch – remote or in person.
From a Marketing Consultation the consultant can ideate and map out a strategy and work with you to bring your goals to fruition.
There is no question to whether a Marketing Consultant will benefit you – they will!!!
Whether you want easy to understand instructions for your team to follow, or a finished project delivered on time and to budget – It’s certain that a Marketing Consultant will empower you to soar to your full potential.
Or perhaps you just need a sounding board to empathise with your entrepreneur brain. To truly support and encourage you take the next step in your business venture.
Whatever the objective, the value of a Marketing Consultant like Whisk Creative is important for any stage of your business.