Brand Alignment Workshops
Just as poorly aligned tyres can affect your vehicle’s overall efficiency; misaligned branding will hinder the effectiveness of your marketing endeavours.
Once you have clarity around your brand’s core messaging and the story that is at the heart of your business, you can create a brand that is aligned for success.
Our workshop will show you how.
Once you have clarity on your brand’s core messaging and the story that is at the heart of your business, knowing what to do with your marketing is easier.
Our workshop will show you how.
Any of these sound familiar?
- The customers you attract are not the customers you wish to target
- You find your customers difficult because they are mismatched with your purpose.
- People are confused about what your brand represents and offers
- The look and tone of your brand is inconsistent
- You are unclear on your brand story
- You have difficulty describing the purpose and vision of your company
- You struggle to outsource work because no one else except you understands your business
- You struggle to find and keep good employees
- You are burnt out trying to run your business and do your own marketing
- You are unsure what content to create
If you answered yes to any of the above then a Brand Alignment Workshop is for you.
A Whisk Brand Alignment Workshop will help:
Achieve clarity: Clarity before starting any project helps steer people in the right direction.
Craft a cohesive narrative that inspires: When you have a genuine brand story it connects and attracts employees and customers that are aligned with your purpose.
Be memorable and unique: When people receive a truthful and consistent message about who you are and what you stand for, your brand is easier to understand and remember.
Reduce bottlenecks: When a company knows its brand inside out, decision-making becomes easier.
Ensure consistency across all touchpoints: By establishing consistency across all touchpoints, you’ll strengthen brand recognition and build trust.
Delegate marketing with confidence: Delegate your marketing tasks knowing that your brand will be represented with consistency and accuracy.
Save money: With alignment, your marketing efforts can be more streamlined and cost-effective.
Get targeted results: With an aligned brand, your results will be amplified.
Craft a cohesive narrative that inspires: When you have a genuine brand story it connects and attracts employees and customers that are aligned with your purpose.
Be memorable and unique: When people receive a truthful and consistent message about who you are and what you stand for your brand is easier to understand and remember.
Promote your offerings with ease: When you possess a crystal-clear understanding of your brand’s essence, knowing what to do with your marketing is easier.
Make responsive decisions: When a company knows its brand inside out, decision-making becomes easier.
Ensure consistency across all touchpoints: By establishing consistency across all touchpoints, you’ll strengthen brand recognition, build trust, and reinforce your brand’s unique identity in the minds of your audience.
Delegate marketing with confidence: Delegate your marketing tasks knowing that your brand will be represented with consistency and accuracy.
Save time and prevent burnout: When you can delegate with confidence, you can focus on doing what you love in your business.
Save money: With alignment, your marketing efforts can be more streamlined. There’s no need to reinvent the message or design for each campaign; you can leverage existing assets and guidelines, ensuring that every dollar is used efficiently.
Get targeted results: With an aligned brand, your results will be amplified.
Nurture a meaningful company culture: When employees are infused with your brand values, it can drive purpose and help foster a cohesive company culture. Employees can rally around a unified vision, leading to improved morale and better teamwork.
Build and sustain a leading brand: Create a powerful brand that your customers and employees care about.
After the workshop you will receive customised document with options to include:
- Vision, Mission and Purpose
- Brand Positioning
- Elevator Pitch
- Customer Personas
- User Journeys
- Brand Archetype
- Brand Style Tiles / Mood Board
- Brand Story
With an aligned core messaging we can create laser focused:
- Brand Strategy
- Brand Style Scape
- Social Media Content
- Website
- Advertising Campaigns
Why you need a Whisk facilitator:
Having an internal member facilitate the sessions runs the risk of a biased approach that leaves participants believing that what they want to say is what the customer wants (and needs) to hear.
A Whisk facilitator will:
- Hold space for authenticity
- Be objective and non-bias
- Tease out information that will form the messages
- Challenge any messaging that seems self-serving rather than customer-focused
Our process
A Whisk facilitator will guide participants through interactive methods to identify the unique threads that weave together to tell the story of the business.
As we enquire and peel back the layers of the business, the essence of the brands DNA and core messaging take shape. A creative yet truthful vision of the company emerges.
Whilst the workshop is in progress, the facilitator will analyse and sort consistent themes that are true to the brand.
After the workshop, all the findings will be presented in an easy to understand Brand Alignment Guide that will become the backbone of your marketing strategy.
Location:
On-site at your business or via zoom. In person workshops are only possible in the following Regions: Mildura, Riverland, Adelaide, Sydney, Melbourne & Bendigo. Travel expenses may apply.
Investment:
We understand that each situation is unique and can provide customised packages to suit your budget.
Don’t let misaligned branding hold back your business’s potential. Align your brand, amplify your marketing, and unlock your success!
To request a personalised quote, please book a discovery call.
1. Align your brand, create a map, drive your marketing and grow your business.
Testimonial
“Krystal is passionate and intuitive about her work and it shows. She captured my purpose, my goals and my values and combined them all to create branding that inspires me each day that I walk into work. Highly Recommended.”
Cyndi P.
Safe Haven Hypnotherapy
Intro offer 3 - Support and strategy for business growth
Designed to define strategies for success and support you to oversee your own marketing.
Includes:
- Everything in intro offer 1 & 2 plus:
- 12 month Marketing Playbook
- 12 x 45min support Marketing Consultations (via Zoom)
Investment $350* per month for a locked in 1 year contract – offer ends 31st December 2023 (Full investment $4200* usual price $7500*)
Personalised Support and Amazing Value.
Intro offer 1 - Define your core, amplify your sales
Designed to define your core messages to use throughout your sales and marketing outputs including; website homepage copy, pitch decks, Linkedin profiles, marketing material & more.
Includes one half day facilitated workshop resulting in a document that outlines your:
- Values, Mission and Purpose Statement
- Unique Selling Proposition
- Elevator Pitch
- Brand Story
- Customer Personas
- Brand Archetypal Energy
Investment $1800* – offer ends 31st December 2023 (usual price $2500*)
Return on Investment - Priceless, this is the heart of all your marketing endevours.
Intro offer 2 - Align your style, activate your brand power
Designed to define the look and feel of your brand in order to build a power brand.
Includes two half day facilitated workshop resulting several documents that include:
- Everything in intro offer 1 plus:
- Brand Style Guide
- Social Media Tile Styles
- Social Media Brand Pitch Deck
Investment $2200* – offer ends 31st December 2023 (usual price $5000*)
Great value as this is a solid structure from which your marketing can evolve from.
Additional Extras
- Marketing Strategy
- Marketing Management
- Logo Redesign
- Website Design
- Photography & Videography
- Creative Content