Brand Strategy

In the intricate cosmos of business, your brand serves as the North Star, leading each choice, move, and narrative you convey. A robust brand strategy is less about echoing loudly and more about charting a purposeful journey.

Why Brand Strategy Matters?

The absence of a brand strategy is like a ship without a compass. It might sail, but where’s it going? A robust brand strategy ensures you’re not just making waves, but sailing with direction, purpose, and intent. Brand is so much more that a logo; Brand creates a culture to make change happen.

Our Approach to Brand Strategy

Our strategists, storytellers and designers articulate what makes you different. Then deliver a brand that shows the rest of the world who you are.

Activities may include:

  • Diagnostic to define gaps and opportunities

  • Stakeholder & customer interviews

  • Audience mapping and personas

  • Brand Alignment Workshops

  • Content and marketing review

  • Brand positioning

  • Golden circle analysis

  • Strategy 

Creating Brand Equity

Once the foundational work is done, we sprinkle a little magic on your narrative. Hitting the right notes to inspire within and inform your audience.

Activities may include:

  • Manifesto development

  • Value proposition

  • Mission & vision statement

  • Logo & brand identity

  • Brand guidelines

  • Stylescapes

  • Component library

  • Campaigns

Experiences that Connect

The next stage is to create experiences that engage real people.

Activities may include:

Experience the Whisk momentum

We only take on a handful of clients at a time and have a few spots left. Book a discovery call to see if we’re a match.


“Coomealla Dairy engaged Krystal from Whisk Creative to update our marketing and labels to give us a more modern consistent look in the marketplace.

Krystal has great ideas and is a delight to work with.

We love what Krystal has done for us and would recommend her work to anyone.”

australian sustainable farming

Dean Kitto-Trickey
Coomealla Dairy