Brand Strategy
In the intricate cosmos of business, your brand serves as the North Star, leading each choice, move, and narrative you convey. A robust brand strategy is less about echoing loudly and more about charting a purposeful journey.
Why Brand Strategy Matters?
The absence of a brand strategy is like a ship without a compass. It might sail, but where’s it going? A robust brand strategy ensures you’re not just making waves, but sailing with direction, purpose, and intent. Brand is so much more that a logo; Brand creates a culture to make change happen.
Our Approach to Brand Strategy
Our strategists, storytellers and designers articulate what makes you different. Then deliver a brand that shows the rest of the world who you are.
Activities may include:
Diagnostic to define gaps and opportunities
Stakeholder & customer interviews
Audience mapping and personas
Content and marketing review
Brand positioning
Golden circle analysis
Strategy
Creating Brand Equity
Once the foundational work is done, we sprinkle a little magic on your narrative. Hitting the right notes to inspire within and inform your audience.
Activities may include:
Manifesto development
Value proposition
Mission & vision statement
Logo & brand identity
Brand guidelines
Stylescapes
Component library
Campaigns
Experiences that Connect
The next stage is to create experiences that engage real people.
Activities may include:
Marketing Playbooks
Campaign management
Experience the Whisk momentum
Testimonial
“Coomealla Dairy engaged Krystal from Whisk Creative to update our marketing and labels to give us a more modern consistent look in the marketplace.
Krystal has great ideas and is a delight to work with.
We love what Krystal has done for us and would recommend her work to anyone.”
Dean Kitto-Trickey
Coomealla Dairy