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Strategy House = A tool to align your Marketing Messaging

One Powerful Tool to Align Your Messaging: The Strategy House

Imagine building a house without a solid foundation. It wouldn’t take long for the whole thing to crumble.

At Whisk, we use a Strategy House framework to make sure our clients’ messages are cohesive, consistent, and objective in achieving your goals and bigger picture vision. 

Alongside this blog we are giving you free Strategy House + Bonus Goals, Objectives and Tactics  worksheets that will help you create a solid foundation for all your marketing communications.

Understanding the Strategy House

So, what exactly is a Strategy House? It’s a visual framework that provides a solid foundation for all your marketing communications.

By using this tool, you can ensure that every message you send out is rooted in your strategic objectives, guiding your marketing campaigns and keeping your communications on point.

If you need help filling in your strategy house or executing any marketing strategies / tactics don’t stress – get it touch and we will help you.

Visual Structure of a Strategy House

Picture a house. Here’s how it breaks down:

Components of a Strategy House

 

Vision Statement (Roof):

Your Vision Statement is like the top of your marketing strategy. It’s the big-picture idea that guides everything you do, showing what your company wants to achieve in the long run (we’re talking five to ten years, or even longer). If you don’t have a Vision Statement yet, no worries—we can have visioning frameworks to help you create one.

 

Core Purpose:

Supporting the roof (your vision) is your core purpose. This is your “Why”—the fundamental reason your organisation exists. Why do you want to achieve your vision? Beyond making money, what drives your business?
Again, if you are unsure we have frameworks to help you authentically articulate your core purpose.

 

Mission Statement:

Right below the roof is your mission. This is a paragraph that explains how you’ll achieve your vision. Think of your vision as the destination and your mission as the roadmap to get there.

 

Goals (Pillars):

Goals define what you want to achieve with your marketing efforts and guide your decision-making process. Being results-driven helps you focus on what really matters, ensuring you don’t waste resources on things that don’t contribute to your success. With clear, specific goals, you can get more done with less effort.
Remember goals should be: Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).

 

Core Message:

The core messages are the essential points you want to communicate to achieve your marketing goals and bigger picture vision. 

These messages should be consistently woven into all your marketing content to clearly convey your strategic priorities.

By ensuring your core messages align with your overall strategy, you can create a strong, cohesive brand narrative that resonates with your audience and drives your objectives. 

Think of these messages as the key themes that highlight what makes your business unique and why customers should choose you.

 

Reasons to Believe:

It’s not enough to just tell people why they should choose you—you need to show them. Include evidence, facts, and reasons that support your core message, mission, vision, and values. This builds credibility and trust with your audience.

These proof point could include – number of satisfied customers, client success stories, awards, certifications etc.

 

Values (Foundation):

Your values are the core principles and standards that guide your organisation’s behaviour and decision-making. These should be evident in everything your business does, both internally and externally. 
Distilling your values needs to be done with care, at Whisk we can facilitate values workshopping to ensure that yours are succinct, genuine and meaningful.

To create core values with meaning, create a list of core values by answering the question: What do you value above making money in your company?

At this stage don’t put too much thought into it, just let it free flow. To make it authentic give real life examples. Doing so will show what your company is about and what it wants to do. 

i.e: People – First & foremost people matter always. We see them as more than just another number and treat them with care.

Next you will want to distill your list of core values to 4 or 5.

To do this, answer Yes / no to the following questions.

  1. If you were to start a new organisation, would you build it around this core value regardless of the industry? 

  2. Would you want your organisation to continue to stand for this core value 100 years into the future, no matter what changes occur in the outside world? 

  3. Would you want your organisation to hold this core value, even if at some point in time it became a competitive disadvantage—even if in some instances the environment penalized the organisation for living this core value? 

  4. Do you believe that those who do not share this core value—those who breach it consistently—simply do not belong in your organisation? 

  5. Would you personally continue to hold this core value even if you were not rewarded for holding it? 

  6. Would you change jobs before giving up this core value? 

  7. If you awoke tomorrow with more than enough money to retire comfortably for the rest of your life, would you continue to apply this core value to your productive activities? 
strategy house
Example of a Strategy House in use.

Benefits of a Strategy House

Clarity: Provides a clear and structured way to visualise and communicate your strategy.

Alignment: Ensures all stakeholders understand and are aligned with the organisation’s vision, mission, and goals.

Focus: Helps prioritise initiatives and allocate resources effectively to achieve strategic goals.

Engagement: Engages employees and stakeholders by providing a transparent and compelling narrative of the organisation’s direction.

Better Results for Less Money: With a laser-sharp focus, your money is better spent, allowing you to accomplish more with less.

Bonus - Combining the Strategy House with Goals, Objectives & Tactics Worksheet

To translate your high-level strategy into actionable marketing plans, we’ve combined the Strategy House framework with a Goals, Objectives & Tactics worksheet. This tool helps you break down your strategic goals into specific marketing objectives, tactics, and metrics:

Goals: Define major goals aligned with your Strategy House.

Objectives: Outline specific, measurable targets for each marketing goal.

Tactics: List actionable steps to achieve each objective. These could include content creation, social media campaigns, email marketing, or PR activities.

Metrics: Identify quantifiable indicators to measure the success of your tactics. This ensures you can track your progress and adjust your strategy as needed.

Goals objectives Tactics example
Example of the supporting worksheet in use.

Conclusion

In conclusion, the Strategy House framework is a powerful tool that creates a solid foundation that your marketing efforts can be built upon. 

Once you have your Strategy House defined, your brand narrative will be precise. 

Executing your marketing alongside your marketing agency will also ensure that your results are amplified as you work together towards agreed upon goals to achieve a bigger vision. 

If you need help filling in your Strategy House or executing any marketing strategies, don’t stress—get in touch with Whisk Creative. We specialise in helping Meaningful Brands through Value Driven Marketing & Design. Although we are located in Mildura, working remotely allows us to service all of Australia. Talk to us today to take your marketing to the next level.

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