Safe Haven offers hypnotherapy for a range of issues including, phobias, habit control, anxiety, stress relief, weight loss, smoking, trauma, pain management and personal development. Safe Haven also encompasses hypnobirthing classes. The clinic is a homely place that offers compassion – A safe place for positive transformations.
The client wanted a logo that encapsulated a compassionate safe place along with messaging that would resonate with her target audience.
The logo and brand needed to be memorable and create a feeling of a safe compassionate place where people feel safe to “be themselves” and heal.
The brand story needed to empower clients on their journey to reach their full potential.
A logo was created that communicates entering a place of transformation. It tells the story of going deep within and making changes at a subconscious level. A place where you can feel at home, connect with your internal compass, find your best self and emerge empowered.
Regardless of where you are at on your journey, at Safe Haven you will be met with compassion and acceptance whilst being supported to be your best you.
The location pin represents the safe container where one can feel supported to go deep into their subconscious to create lasting changes. It also depicts support for one’s own personal journey from here to there and the curly bits in between embracing the power of here and now.
At the centre of the location, pin is a heart, this represents being heart centred, compassionate and judgment-free. To represent going within it the heart is embossed. The heart is what makes the location icon not just a haven but a home. A place where you can find love within yourself regardless of your conditioning.
The map of the location pin depicts going within and coming out again transformed. The turquoise underneath the rings looks like ripples – the ripples created when change occurs at a subconscious level. It also represents our subconscious patterns that create our map of the world and with hypnotherapy, we can learn to navigate life in a state of empowerment not a monkey mind of victim-hood.
Tagline: The tagline “Your journey to self-empowerment” was developed as it succinctly represents ones own personal journey of going within, making transformations and finding true empowerment in oneself.
Messaging: An aspect of the branding is a lotus flower as it is a powerful metaphor for growth and transformation.
It is seen as a magical flower for it is rooted in mud, surrounded by water and somehow finds a way to bloom and grow.
A lotus is a survivor, it pushes its way through muddy waters and finds the sunlight. As the bud hits the surface of the water and drinks in the sunlight, a single petal opens, signifying an achievement. Often times in our busy lives we overlook the smallest achievements.
Each petal that opens is an achievement of survival, life and opportunity. A lotus has strength and beauty, it is able to overcome all of its environmental obstacles and show the world its beauty.
The centre of the flower is open and clear with the text.
“inhale courage, exhale doubt”
This is a powerful affirmation helpful in many challenging situations. The centre of the lotus is clear and open while the outside is messy, this is because when we are in a state of self-empowerment, regardless of what is happening in the outside world, with hypnosis we can be calm, centred and empowered from within.
Part of the messaging developed for the client were the words YOU CAN DISCOVER YOUR BEST SELF.
But inside CAN & DISCOVER are phrases spoken in an active tense:
Replace anxiety with ease.
Turn stress into success.
Free yourself from phobias.
Rewind the clock on addictions.
Break unhealthy habits.
Manage pain & discomfort.
Heal from trauma.
DISCOVER YOUR BEST SELF.
Whisk Creative also scripted and storyboarded a television advert:
Internally the branding and core messaging gave substance to the business by articulating their “big why”. The client reported that the branding inspired and empowered them throughout their daily work.
The branding, marketing and advertising was strategically targeted to a attract a specific audience and successfully did so.
Krystal is passionate and intuitive about her work and it shows. She captured my purpose, my goals and my values and combined them all to create branding that inspires me each day that I walk into work. Highly Recommended.