Whisk Creative

Marketing consulting process

Our Consulting Process

Empathising + understanding your organisation

The first order of business is to get clarity on your organisation’s purpose, offering, target audience, and goals for the project in question.


We meet in person or remotely and delve deeply into your business. 


Commencing by asking questions will allow us to unearth the gems and treasures that define your successful marketing strategy.


 We will also look at and review your sales, conversion data and analytics. This initial consult will allow us to identify, address and discuss any sticky points. Plus define what you want to achieve with your marketing.


We listen to understand.

Empathise with and understand your customer / stakeholder needs

Creating solutions that your customers will value, means that we carefully design and tailor them to meet and exceed end user demands.

 
So how do we do this? By connecting with stakeholders and customers, we identify their perceptions of your business and then concoct clever ways to deliver them more value with customer centric marketing solutions. 

 

There are many ways we source this intelligence: from analytics, keyword research, reading reviews, social listening, surveys to sales intelligence, focus groups and conversations.

 

 

To meet the needs of your audience we must be clear what those needs are.

Ideate

Using data, research, logic and imagination we develop not just an idea but a full-blown marketing strategy for growth that covers:
– Branding, positioning and defining a brand story
– Suggested marketing channels
– Sales & marketing strategy
– Marketing calendar and budget

 

Content creation, strategy, concepts, ideas & themes.

Planning

A successful business requires planning to provide direction, foresight and keep you on top of and ahead of your game. By defining our findings and all that we have discovered, we then map it out and present it in a simple, concise, easy-to-follow step-by-step guide.

 

An agile plan sets the wheels in motion and adjusts as the plan takes shape.

Testing & Refining

Growth requires dedicated learning, agility, adaptability and evolution and that is what Whisk is committed to. It is also why – as the execution of the plan takes shape – we recommend continual testing and refining. This testing includes analytics and reporting, sales data and customer insights.


Continual learning & refining is the key to excel.

Your team or ours

Whisk Creative can guide and support you to either oversee the plan yourself and consult on a monthly basis. Or alternatively we can oversee the plan and check in with you on a regular basis.


Together we grow.

Ready to illuminate your recipe for success.

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Connecting the dots to create extraordinary outcomes.