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Creating content for your new website design

Creating Content for a website
 

Embarking on the creation of a new website is a process that requires collaboration to ensure that the end product effectively communicates your brand’s message and achieves your intended goals.

To facilitate this process, it’s essential to understand what information to provide for the content on your website.

Understanding Content

Content is the lifeblood of your website, encompassing all textual, visual, and interactive elements that communicate with your audience. It’s how your brand speaks to your audience, sharing your messages, values, and the unique advantages of your products or services. 

Whisk can create your website content for you but we will need information from you so that it’s authentic to your business and customer needs.

Considerations for collaborative content efforts include:

Web page text:

Text should be clear and concise. Steer clear of hyperbole and prioritise what the reader needs to know. Remember customers just need to know if and how your offerings are relevant to their needs.

Copywriters (the industry term for writers) are available to assist the process at whatever level of assistance you need. Whether that be to write from scratch or polish it off.

Product/service descriptions:

Clearly describe your offerings, emphasising customer benefits and what sets your products or services apart.

Project descriptions / Case Studies:

Share stories of successful projects, emphasising the positive outcomes for your clients. Tell the story of a client’s challenge and how you solved it. Show people data on the results you have achieved. 

Images:

Images should be clear, professional and communicate with intention. Whisk can supply professional photography but if you wish to supply images, they must be of high quality. 

Videos:

Keep videos concise to maintain engagement, and always include captions for accessibility and SEO benefits.

Infographics:

These are great for explaining processes or showing off interesting data visually. 

design thinking
Infographic demonstrating Design Thinking methodologies

Articles:

Write about topics that matter to your customers. This could include industry insights, tips, or updates about your products.

White papers:

If you have in-depth reports or guides on specific topics, these can showcase your creditability and offer value to readers.

Impact data:

Share any statistics or results that prove how your products or services have made a difference.

impact
Example of impact data from Australian Men's Shed Assosiation

E-books:

Longer guides or collections of articles offered as downloadable content to provide value to your visitors.

FAQs:

Answer common questions your customers have. This helps build trust and can save time for both you and your clients. Also a plus for SEO.

Guides and How-Tos:

Step-by-step instructions or advice related to your products or services can be very helpful for your audience.

Customer reviews and client testimonials:

Showcasing a range of honest opinions about your services alongside positive feedback from your clients can help build trust with potential clients. Authentic praise can significantly boost your credibility.

Portfolio / gallery:

Display your best work or products. This is your chance to show rather than tell what you can do.

Company history and milestones:

Share your journey and major achievements. This helps visitors connect with your brand on a personal level.

Supporters, partnerships, certification and awards:

Acknowledge supporters, and highlight awards, certifications, and partnerships to underscore credibility.

Essential elements for  website content that converts:

Ideally, your website will be built upon a well-defined brand strategy and marketing plan

If you’re starting without a strategy, don’t worry. Together, we’ll develop the essential elements needed for a successful web design project, including:

Website goals and objectives:

Our first step is to define the primary aims of your website. Whether the goal is to boost sales, generate leads, or provide valuable information, understanding these objectives will inform the content and design direction of your site.

Unique Value Proposition (UVP):

Together, we’ll pinpoint and articulate what sets your brand apart from the competition. Your UVP is a key element in convincing visitors why your brand is their best choice.

Target audience profile:

Knowing your ideal customer is crucial. We’ll collaborate to gather insights on their demographics, interests, and behaviours, allowing us to tailor your website’s content and design to meet their needs and preferences.

Customer pain points and needs:

Addressing your audience’s challenges is essential. We’ll demonstrate how your products or services offer the solutions they’re seeking.

Further Reading: Empathy a powerful marketing & business tool to innovate & create

Brand Story:

Your brand story is the narrative that encapsulates your brand’s history, mission, vision, and values. It’s a powerful tool for connecting with your audience on an emotional level, differentiating your brand in the marketplace.

Strategic Core Messaging:

Crafting your core messaging involves distilling your brand’s essence into clear, impactful statements that resonate with your audience. This messaging will be woven throughout your website to ensure consistency and clarity in how your brand is presented.

Brand Style Guide & Mood Boards:

Establishing a clear visual and tonal direction is vital for your website’s success. We’ll work together to create a style guide and mood boards, ensuring consistency in your brand’s presentation across colours, typography, and overall messaging.

Sitemap:

A well-structured sitemap is essential for user-friendly navigation. We’ll outline your website’s architecture to ensure visitors can easily find the information they need, enhancing their experience and reducing frustration.

Call-to-Action (CTA) Strategy:

Incorporate clear and compelling calls-to-action throughout the website to guide users towards desired actions, such as making a purchase or signing up for a newsletter.

SEO Keyword Strategy:

If achieving a high ranking on search engines like Google is a goal, developing a robust SEO keyword strategy is essential. We’ll identify the search terms you aim to dominate and integrate them into your website’s content, boosting your online visibility.

Content Maintenance

After launching your website, it’s vital to keep the content fresh and relevant. Regularly update product information, add new blog posts, and refresh images and videos to maintain engagement and ensure your website accurately reflects your current offerings.

Getting people to your website

Creating your website is just the start; the next crucial step is ensuring people can find it. At Whisk, we understand the importance of visibility. That’s why we offer personalized strategies to guide potential customers to your site. 

Conclusion

A successful website project is a collaborative approach. By providing your agency with comprehensive, well-organised content and materials—and keeping in mind the considerations shared here—you pave the way for a website that truly represents your brand and resonates with your audience.

Ready to take the first step towards a new website that captures the essence of your brand? Reach out for a consultation and let’s embark on this exciting journey together.

For Content Creation and website design Talk to Whisk Creative – Marketing That Connects.

Although we are located in Mildura, working remotely allows us to service all of Australia.

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