Value-Based Marketing: The Key to Authentic Customer Connections
Everywhere you look, businesses are getting drowned out by all the loud sales pitches and endless price battles. But, guess what? But there’s a smarter way forward: value-based marketing. It’s all about genuinely connecting with your customers and building meaningful relationships, rather than just selling to them. Let’s dive into what value-based marketing is and […]
Connecting with Gen Z: Authentic Strategies for Business Success
Business owners, take note: Gen Z peeps are your future employees, co-workers, and consumers. To stay relevant, you must adapt to their preferences, or risk becoming obsolete. They are the “keep it real” generation, who value authenticity over corporate fluff. Concise messaging over flowery sentences. Understanding who they are and what they want […]
Achieving Marketing Excellence Through Problem Analysis: The Einstein Approach to Maximizing ROI.
Problem Analysis, how can it trasform your business? The key to a standout business product development and marketing strategy often lies in a place most businesses overlook: the heart of their customers’ challenges. While many focus on the brightness of their solutions, it is in the vast depth of our customer’s problems that hold golden opportunities […]
Cohesive Marketing – Does your marketing play nicely together?
Imagine your marketing efforts as a symphony orchestra, each instrument playing its part in perfect harmony. The conductor guides them with a well-defined strategy, ensuring there’s no discord or confusion. The result? A melodic masterpiece that captivates your audience with its clear, authentic communication. Now, I know what you might be thinking. Does consistency in […]
How to work with a Marketing Agency and get the best results
When you work with a Marketing Agency, they want results as much as you do. So how do you collaborate and get the best results from your Marketing Agency? To help you build a solid foundation to ignite magic with your marketing agency, we have put together a few tips: 1. Choose the […]
Purpose-led brands are built to last.
Your purpose statement articulates why you do what you do. The thread of momentum that drives you beyond making money. If your business was to cease tomorrow, it’s the legacy you leave behind. If you think it’s wishy-washy marketing fluff, think again. Purpose matters deeply to people. Yes, we are in business to make money, […]
EMPATHY – a powerful marketing and business tool to innovate & create.
As a designer, communicator and marketer, I have spent the past decade translating human needs and desires into workable marketing solutions. Incorporated into my work are design thinking practices, a five-stage framework – Empathise, Define, Ideate, Prototype and then Test. These stages are completed in iterations, in a non-linear process. It starts with empathy, which […]
Why hire a Marketing Consultant?
With the multitude of marketing activities to choose from, are you unsure of how to get the most return from your marketing expenditure? Or do you struggle to find the time to oversee and execute the marketing activities you need? If so, this is where a Marketing Consultant takes the stage. A skilled consultant can select marketing modules […]
Design Thinking 2023: Whisk Creative’s Definitive Guide to Marketing in Mildura, VIC
What sets us apart? Whisk Creative has been serving as a marketing consultant and marketing agency in Mildura for quite some time now. Recently, we discussed what distinguishes our marketing work from other advertising agencies, brand identity services, and business consultancies. Was it our creativity? Our knowledge of the local market? Possibly. However, we do […]
5 Tips On How to Apply Design Thinking to Marketing + 8 Case Study Examples
There are countless great products out there. However, if no one knows about the benefits of these offerings, they’re useless. The art or science of communicating and creating value around a product or service is called marketing. Curiously, the best way to do this is to not think of the product or service first, but […]