Your purpose statement articulates why you do what you do.
The thread of momentum that drives you beyond making money.
If your business was to cease tomorrow, it’s the legacy you leave behind.
If you think it’s wishy-washy marketing fluff, think again.
Purpose matters deeply to people.
Yes, we are in business to make money, it would be unsustainable if we weren’t. To be truly sustainable though we need to be connected to a higher purpose. One that is tangible, inspiring and communicated clearly.