Brand Strategy

In the intricate cosmos of business, your brand strategy serves as the North Star.

Why Brand Strategy Matters?

Brand is so much more that a logo; Brand creates a culture to make change happen.

The absence of a brand strategy is like a ship without a compass. It might sail, but where’s it going? A robust brand strategy ensures you’re not just making waves, but sailing with direction, purpose, and intent.

Our Approach to Brand Strategy

Our strategists, storytellers and designers articulate what makes you different. Then deliver a brand that shows the rest of the world who you are.

Activities may include:

  • Diagnostic to define gaps and opportunities

  • Stakeholder & customer interviews

  • Audience mapping and personas

  • Brand Alignment Workshops

  • Content and marketing strategy

  • Brand positioning

  • Golden circle analysis

  • Brand Story Development

Creating Brand Equity

Once the foundational work is done, we sprinkle a little magic on your narrative. Hitting the right notes to inspire within and inform your audience.

Activities may include:

  • Manifesto development

  • Value proposition

  • Mission & vision statement

  • Logo & brand identity

  • Brand guidelines

  • Stylescapes

  • Component library

  • Campaigns

Experiences that Connect

The next stage is to create experiences that engage real people.

Activities may include:

Comprehensive Support, From Strategy to Execution:​

Our consultation services extend beyond strategy development. We offer end-to-end support, guiding you through the implementation of your marketing strategy and providing ongoing optimization to ensure sustained success.


“Coomealla Dairy engaged Krystal from Whisk Creative to update our marketing and labels to give us a more modern consistent look in the marketplace.

Krystal has great ideas and is a delight to work with.

We love what Krystal has done for us and would recommend her work to anyone.”

australian sustainable farming

Dean Kitto-Trickey
Coomealla Dairy